For trades & contractors
The lead machine is shrinking.
Own your presence instead.
Angi's lead network shrank by half last year. Their own SEC filings say so. The money you were renting leads with can buy something that compounds instead.
Custom build, quoted after a short call. Management from $99/mo. Your domain, in your name.
From their own filings
The numbers Angi filed with the SEC.
This is not a competitor's marketing. These are the figures Angi is legally required to report.
-54-55%
Network leads, year over year
Q1 2026 vs Q1 2025. The number of leads their network delivered dropped by more than half.
-56%
Network revenue, year over year
Q1 2026 vs Q1 2025. Revenue from their leads marketplace fell by more than half.
Jan 2025
Angi ended auto-selling your info
Angi launched "homeowner choice" — homeowners now pick which pros contact them. The old shared-lead model is being dismantled.
Source: Angi’s Q1 2026 Form 8-K and 10-Q filed with the SEC. All figures are Angi’s own reported numbers. No third-party estimates.
Do the math
See your real cost per job won.
Leads are a top-line number. What you paid per job actually won is the number that matters.
Your numbers
What did Angi actually cost per job won?
Enter your own numbers. The math is yours alone.
total paid to Angi / HomeAdvisor
contacts you received
booked and completed
Fill in all three fields to see your actual cost per job won.
The real difference
Renting leads vs owning your presence.
This is not about which is cheaper per lead. It’s about what you build toward.
| Renting leads (Angi) | Owning your presence | |
|---|---|---|
| Who controls the leads | Angi decides who gets them | Customers find you directly |
| Cost structure | Pay every month, forever, for access | One build investment, then $99/mo to run it |
| What you own | Nothing. If you stop paying, it disappears. | Your domain, your site, your files. You leave with everything. |
| Lead quality | Same contact sent to multiple pros simultaneously | Customer specifically looked for and chose you |
| Proof | A lead count, no context | Weekly plain-English report: who found you, who clicked to call |
How it works
From first call to a site that works.
Short call
We look at your market, who you're up against, and what's missing. No forms, no funnel.
One quote
A single number, scoped to your business. No surprises, no line items added later.
Built in days
Custom site, your domain, in your name. Service pages, click-to-call, reviews, photos. You approve before it goes live.
Run for you
Management from $99/mo. A person signs off on every change. Weekly report. You run jobs.
Your domain is registered in your name from day one. If you ever leave, you leave with everything.
Start with a free
discovery report.
We look at your business online and come back with a plain-English read: what’s working, what’s missing, what customers actually see when they search for you. No charge.
Management from $99/mo. Custom build quoted after a short call.