Blog
SEO, websites, and what actually works.
Guides written for the salon owner with 10 minutes between clients, not the marketing team with a quarterly budget.
BusinessMay 2, 2026
What should a small business website cost in 2026?
DIY, freelancer, agency, or managed service. We break down what you're actually paying for at each tier and where the money goes.
8 min read
StrategyApril 25, 2026
Do I need a website or is Facebook enough?
The honest answer: it depends on how people find you. Here's a framework for deciding, with real data from local businesses who tested both.
6 min read
Glossary
SEO terms in plain English.
The jargon your agency uses to sound smart, translated into language that actually helps.
- Schema markup
- Code that tells Google what your page is about. For local businesses: your name, address, phone, hours, and reviews in a format search engines understand.
- Core Web Vitals
- Three speed metrics Google uses to rank your site: how fast it loads (LCP), how fast it responds to clicks (INP), and how much the layout shifts while loading (CLS).
- E-E-A-T
- Experience, Expertise, Authoritativeness, Trust. Google's framework for judging content quality. For local businesses: real reviews, real photos, real credentials.
- Local pack
- The map with three business listings that appears at the top of Google for local searches. Getting into the pack is the single highest-ROI SEO goal for most local businesses.
- NAP consistency
- Name, Address, Phone number. These must be identical everywhere your business appears online. Inconsistencies confuse Google and hurt your local rankings.
- Citation
- Any mention of your business name and address online. Yelp, Yellow Pages, industry directories. More consistent citations = stronger local SEO signal.
More terms added over time. Follow the blog to learn SEO in plain English.
Content like this, on your site.
Strelva writes blog posts and location pages built to rank for your business. You approve, we publish.